10 Ways to Get Buy-In

Wednesday, January 13, 2016 - 12:00 to 12:30

Join FCB Partners' Managing Director, Walter Popper as he covers 10 tried and true methods to get buy-in for your project or initiative. What constitutes buy-in: Passive acceptance? Ad hoc support? All out commitment: The higher you aim, the more you'll get. It won't be easy, but our checklist will give you a head start.


Webinar: 10 Ways to Get Buy-In

  1. Quantify the problem
  2. Give it a name
  3. Start small
  4. Tackle the root cause
  5. Recruit key opinion leaders
  6. Show up in multiple venues
  7. Model the behavior you seek
  8. Show what's possilble
  9. Build momentum
  10. Reinforce whatever buy-in you get

This 30-minute webinar is a prelude to the new, 2-day course Change Leaders and Catalysts to premiere in Washington D.C. on April 4-5, 2016.

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