FCB Research: Business Transformation

Monday, January 14, 2019 - 20:00 to Friday, January 18, 2019 - 17:00
Boston, MA

Cloud computing, artificial intelligence and robotics are proliferating. Investments in digital business capabilities are huge and hopes are high that these evolving technologies will speed time to market, improve productivity, and accelerate innovation.

Vendors provide the hype. Early adopters believe it. But decision makers - CIOs, COOs, CFOs - are caught in a vicious cycle. They won't make the first move till they understand the opportunity, and they can't understand the opportunity until they make the first move. They need a path forward to gain awareness, develop understanding and act ... before it's too late.

The latest FCB research addresses a few critical questions executives should ask:

  • Why should we venture into unfamiliar territory and invest scarce resources? 
  • What's different about digital for our products and processes? Customers and shareholders?
  • What are our best opportunities and our capabilities for pursuing them?
  • When is the right time for us to move? Where is the right place? Who are the right people?
  • How can we move fast, and learn from experience, while minimizing risk?