Webinar: Process 2020 - Intimacy Innovations around Customers

Wednesday, July 8, 2015 - 12:00 to 12:30

With Brad Power and Steve Stanton, FCB Partners' Directors of Research

slideshare     audio

Join Brad and Steve as they discuss emerging trends at the intersection of customer innovation and new technology. They’ll be sharing new stories and cases from leading organizations that have successfully and profitably improved their customer relationships.

Join this webinar to discuss:

  • Will distinct sales and marketing processes dissolve into one mega-process? What might this new process look like? What competencies might be needed?
  • How might social media accelerate customer-intimate communities?
  • Will Big Data and analytics enable new, extreme levels of customer intimacy?
  • How can organizations increase their customers’ active role in process redesign?
  • How are analytics transforming pricing?
  • What’s new in Sense-and-Respond?


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