Webinar: Rich Products Cooks up a New Process

Wednesday, April 29, 2015 - 12:00 to 12:30

With Tim Collins, Director, Strategic Planning and Business Process, Rich Products Corporation


Tim Collins will share how they create a “Rich Experience” – a customer-first approach to business, enabled by an intimate understanding of the journeys their customers undertake when interacting with them and the internal processes that enable their customers’ processes.

Rich Products Corporation, a family-held company, is a leading supplier and solutions provider to the foodservice, in-store bakery, and retail marketplaces globally. The company is the world leader in non-dairy toppings, icings, and other emulsions. 

Tim will describe how they engage customers by having participants see and learn first-hand in their new Customer Innovation Center, partnering with their customers in creating a unique visit and joint ideation experience. They will then discuss and show how their recently redesigned new product development process ensures that they exceed their customers’ expectations by taking their new ideas and turning them into personalized products.

You should join this webinar to:

  • Understand the potential role of process improvement in redesigning a product development process for speed and customer responsiveness
  • Identify ways to align an organization structure with a new process design
  • Define measures for product development
  • Develop approaches to transition to a redesigned process


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