Webinar: Transform Your Customer's Experience

Wednesday, October 29, 2014 - 12:00 to 13:00
Greg Tucker

Greg Tucker, FCB Partners Affiliate  (slideshare)  (audio)

A Customer Experience revolution is transforming the business landscape catalyzed by redesigning the 'Process' that connects customers with their channel partners both up- and down-stream. Remarkably, Customer Experience transformation has proven to generate 30-50% revenue and profit improvement for companies, by driving revenues AND reducing expenses. Business Process professionals have a major role to play in this transformation - but new approaches, stakeholders, and technologies are needed to create breakthrough results.

Join this webinar to learn:

  • How a focus on transforming the Customer Experience process can drive both revenue and profit growth
  • How the Customer Experience design impacts the Enterprise Process Model and core business processes
  • How proven Business Process improvement approaches (and Business Process Professsionals) are critical to transforming the customer experience
  • What new approaches, technologies, and capabilities are needed to lead this transformation

Greg Tucker has served as the Chief Process Officer for over 10 years at two $1B+ companies - and also served as a CMO leading customer experience transformation. He is a Six Sigma Black Belt and a Certified Customer Experience Professional as well as a Hammer-certified Process Master. Greg is the recipient of the 2012 CX Innovation Award from CXPA and the 2012 Addy Award for Marketing Innovation.

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