Brad Power Speaks at IRI, Seattle

March 13, 2015:

FCB’s Brad Power will be speaking about "Extreme Customer Intimacy" at the IRI meeting in Seattle on April 29. Given the exponential advances in technology (Moore’s law, Big Data, analytics, AI) and the rising importance of software in the customer experience, it’s possible today to build a detailed profile of each customer and deliver unique solutions in real time that weren’t possible even a few years ago. Possibilities for customer intimacy – providing uniquely tailored solutions for each customer based on a deep understanding of the customer’s needs and preferences – are radical and discontinuous (extreme). GE provides a useful example of one industrial company’s response to this new reality. To move fast and connect more closely with customers, it has embraced “Lean Startup” methods for rapid product development – “FastWorks”, embraced open innovation, and created a new Software Center of Excellence in San Ramon, California.

Brad Power will be speaking at the annual meeting of the Industrial Research Institute, "Customers at the Core", in Seattle, on Wednesday, April 29 about Extreme Customer Intimacy.IRI is an authoritative source of R&D innovation leadership solutions for its member companies since 1938. IRI's mission is to enhance the effectiveness of technological innovation by networking the world's best practitioners and thought leaders to seek, share, learn and create.

​There are more than 200 companies and labs who are current members.